Explorations by Markyra
Our Thinking
We wouldn't be very good at our jobs if we weren't all insanely curious. Getting out into the wilds of today's society, chasing down big ideas, tackling important topics, and hunting for their implications and impact is the stuff we live for.
Take a look at what we've found, so far.
The Future of Consumer Research in 2025
Exploring the latest trends and methodologies shaping how we understand consumers in an increasingly digital world.
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Building Brands That Matter
What does it take to create a brand that resonates deeply with people? We explore the intersection of authenticity and strategy.
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Qual vs Quant: Which Research Method is Right for You?
Understanding the differences between qualitative and quantitative research and when to use each approach.
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New Product Development: A Step-by-Step Guide
From ideation to launch, we break down the essential stages of successful new product development.
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Market Research Management Best Practices
How to effectively manage research projects, stakeholders, and deliverables for maximum impact.
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Qualitative Research: Uncovering the 'Why'
Deep dive into qualitative research methodologies and how they reveal consumer motivations.
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Segmentation Strategy for Modern Brands
How to effectively segment your market and target the right audiences with precision.
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