Privacy Policy

1. Information We Collect

We may collect the following types of information:

• Contact and Business Information, such as your name, email address, phone number, company name, role, and preferences when you contact us, subscribe to newsletters, or register for events.
• Engagement and Project Information, such as information about your brand, products, markets, customer segments, and campaign requirements that you share with us when exploring or conducting consulting projects.
• Research and Insights Data, such as survey responses, interview notes, focus group feedback, and other research inputs that we collect or receive as part of brand and marketing research (typically aggregated or analyzed at group level).
• Digital Analytics Data, such as web and campaign performance metrics that you choose to share with us (for example, website analytics, social media metrics, or ad performance data) for analysis and optimization.
• Usage Data, such as IP address, device and browser information, pages viewed, access times, referral information, and interactions with our Site collected through cookies and similar technologies.
• Communications Data, including emails, meeting notes, and other communications when you interact with us.

We may also obtain information about markets and audiences from third‑party providers and public sources, in line with applicable laws and research ethics.

2. How We Use Your Information

We may use your information to:

• Provide, plan, and deliver marketing and brand consulting services;
• Understand your brand positioning, target audiences, and campaign objectives;
• Design, execute, and analyze research and marketing initiatives;
• Develop brand and marketing strategies, creative concepts, and recommendations;
• Measure and report on the performance of marketing activities where you share data for that purpose;
• Communicate with you about projects, insights, events, and thought leadership;
• Improve our services, methodologies, and digital experiences;
• Comply with legal, regulatory, and professional obligations, including marketing and data protection rules;
• Enforce our Terms of Use and other agreements, and exercise or defend legal claims.

3. Consumer and Audience Data Processed on Behalf of Clients

In some projects, we may process personal data relating to your customers or research participants ("Audience Data") on your behalf:

• We process Audience Data based on your instructions and our agreements with you;
• We do not sell Audience Data;
• We may work with research partners or platforms that collect Audience Data in accordance with their own privacy notices and applicable law;
• We use technical and organizational measures to protect Audience Data and, where possible, favor aggregated or de‑identified forms for analysis and reporting.

If you are a consumer or research participant whose data we process on behalf of a client, you should contact that client (the data controller) to exercise your privacy rights.

4. Cookies and Tracking Technologies

We use cookies and similar technologies on our Site to:

• Enable Site functionality and remember preferences;
• Analyze Site traffic and engagement with our content;
• Support marketing analytics and campaign performance measurement.

Where required by law, we will obtain your consent for certain categories of cookies. You can manage or disable cookies through your browser settings; however, some features of the Site may not function properly if certain cookies are disabled.

5. Information Sharing

We do not sell or rent your personal information. We may share information as follows:

• Affiliates and Group Entities that help provide or support our marketing and brand consulting services;
• Service Providers, such as hosting providers, analytics vendors, survey platforms, research partners, and communication tools, who process information on our behalf under appropriate contractual safeguards;
• Partners and Platforms you choose to connect with us for campaign or analytics purposes (for example, advertising platforms or social media networks), in accordance with your instructions and the terms of those platforms;
• Legal and Regulatory Authorities, where required to comply with laws, regulations, or legal processes, or to respond to lawful requests;
• Business Transfers, in connection with a merger, acquisition, reorganization, or sale of all or part of our business.

6. Data Retention

We retain personal information and project‑related data for as long as necessary to:

• Provide our services and maintain client relationships;
• Comply with legal, regulatory, and professional obligations;
• Maintain records for quality, risk, and accounting purposes;
• Establish, exercise, or defend legal claims.

We may anonymize or aggregate research and performance data for long‑term trend analysis and thought leadership, provided it no longer identifies individuals or specific clients.

7. Data Security

We implement administrative, technical, and physical measures designed to protect your information against unauthorized access, loss, misuse, or alteration, including:

• Access controls and authentication;
• Secure storage and transmission practices;
• Monitoring and incident response.

Despite our efforts, no system can be guaranteed to be completely secure. You are responsible for securing your own systems and channels used to share data with us.

8. Your Rights

Depending on your location and applicable law, you may have rights with respect to your personal information, such as to:

• Request access to and a copy of the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion or restriction of processing in certain circumstances;
• Object to certain processing activities, including direct marketing;
• Receive your personal information in a portable format.

To exercise these rights, please contact us using the details in the "Contact Us" section below. We may need to verify your identity and may be unable to fully comply with some requests where we must retain data for legal or legitimate business purposes.

9. International Data Transfers

Markyra may use service providers and platforms located in multiple countries. As a result, your information may be transferred to and processed in jurisdictions that may not provide the same level of data protection as your home jurisdiction.

Where required by law, we implement appropriate safeguards for cross‑border transfers, such as standard contractual clauses or other mechanisms recognized under applicable data protection laws.

10. Links to Other Websites

Our Site may contain links to third‑party websites, content, or social media platforms. We are not responsible for the content, security, or privacy practices of those third parties. We encourage you to review their privacy policies when you visit or interact with them.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, or legal and regulatory requirements. Any updates will be posted on this page with a new "Last Updated" date. We encourage you to review this Policy from time to time.