Understanding People is at the Heart of Everything we do
We Solve Brand Problems
In short, we are very good at connecting our clients with the people that matter most to their brands and doing it in a way that is impossible to ignore. We tell inspiring, human stories and help brands figure out what the heck to do to be more successful.
Plus, most of our clients say we are a really fun to hang out with.
We aim to be always smart and never boring.
Past Projects / Case Studies
Crafting Creative with Kids
Helping a popular toy brand defend their spot in the market (and in kids' hearts) by uncovering the most compelling point of difference in an increasingly competitive aisle.
View Case StudyUnderstanding the Varsity Athlete
Gaining a deeper understanding of the varsity athlete for a sporting and athleisure brand to achieve clarity, differentiation and growth in the future.
View Case StudyInnovating Salty Snacking
Unearthing immediately actionable innovation opportunities for a snack company's power brands, to develop a 3-5 year pipeline with the 'staying power' to fuel growth and leapfrog the competition.
View Case StudyRedefining Healthy Living
Helping a wellness brand understand emerging health trends and consumer behaviors to position their products for the next generation of health-conscious consumers.
View Case StudyPremium Pet Care Evolution
Developing a comprehensive brand strategy for a pet care company looking to enter the premium segment with innovative product offerings.
View Case StudySustainable Packaging Revolution
Researching consumer attitudes towards sustainable packaging and developing actionable insights for a CPG company's environmental initiatives.
View Case Study