Product Innovation
We believe in innovation at the intersection of markets, culture, and people's needs. We imagine and design strategic ideas that inspire brands to find new opportunities.
Product Innovation & New Product Development
Innovation emerges at the nexus of market and cultural opportunity and the problems people need solving.
We imagine and design strategic ideas that inspire brands to find new opportunities with positive commercial impact. From bringing a segment to life to setting a long term vision and all the innovation strategy and tactical things in between.
Our approach combines deep consumer understanding with market analysis and cultural trends to uncover innovation opportunities that are both desirable and commercially viable.
We develop 3-5 year pipelines with the "staying power" to fuel growth and leapfrog the competition.
What We Deliver
- →Innovation roadmaps and opportunity territories
- →New product concepts validated with consumers
- →Market trend analysis and forecasting
- →Launch strategies and go-to-market plans
- →Innovation frameworks and processes
Our Innovation Process
We use a comprehensive approach to uncover and develop innovation opportunities.
Ideation Workshops
Facilitated brainstorming sessions to generate breakthrough product concepts.
Concept Testing
Validate ideas with real consumers before committing to development.
Market Opportunity Analysis
Identify whitespace and unmet needs in the marketplace.
Trend Forecasting
Anticipate future consumer needs and market shifts.
Launch Strategy
Plan and execute successful product launches.
Co-creation Sessions
Collaborate with consumers to design products they truly want.
Featured Project
Innovating Salty Snacking
Unearthing immediately actionable innovation opportunities for a snack company's power brands, to develop a 3-5 year pipeline with the "staying power" to fuel growth and leapfrog the competition.
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