Consumer Research
Experience consumer exploration like never before. Our expert team unveils valuable insights and trends to empower your brand.
Market Research & Consumer Insight
We do market research to find answers to business problems.
We dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives so we can tell brands what is really going on and what they can do to win in the market place.
We are fearless in our methods to build empathy and understanding. But we are tool agnostic. From qualitative 1-2-1s and focus groups to large scale quantitative research. Ethnographies to Social media listening. Expert interviews to semiotics. Online or in person. With human skill and AI processing power.
We do what's needed. Anything to get to the truth and solve your challenge.
What We Deliver
- →Deep consumer insights that reveal the 'why' behind behaviors
- →Actionable recommendations for product and marketing strategies
- →Cultural and market trend analysis
- →Consumer segmentation and persona development
- →Competitive landscape insights
Our Research Methods
We use a comprehensive toolkit of research methodologies to uncover the insights you need.
Qualitative Research
In-depth interviews, focus groups, and ethnographic studies to understand the 'why' behind behaviors.
Quantitative Research
Large-scale surveys and data analysis to identify patterns and validate hypotheses.
Ethnographic Studies
Observing people in their natural environments to uncover deep cultural insights.
Social Media Listening
Analyzing online conversations to understand real-time trends and sentiments.
Expert Interviews
Consulting with industry experts and thought leaders for specialized insights.
Semiotics Analysis
Decoding cultural signs and symbols to understand deeper meanings.
Recent Projects
Crafting Creative with Kids
Helping a popular toy brand defend their spot in the market (and in kids' hearts) by uncovering the most compelling point of difference in an increasingly competitive aisle.
View Case Study →Redefining Healthy Living
Understanding emerging health trends and consumer behaviors to position wellness products for the next generation of health-conscious consumers.
View Case Study →