What We Do
Our Services
We work for brands, companies and their advertising agencies. We do a LOT of market research all over the world. But we don't just deliver quotes or findings or reports. We create actionable next steps for people with hard decisions to make and tough competition to beat.
Consumer Research
Experience consumer exploration like never before. Our expert team unveils valuable insights and trends to empower your brand.
- •Qualitative Research (1-2-1s, Focus Groups)
- •Quantitative Research (Surveys, Data Analysis)
- •Ethnographic Studies
- •Social Media Listening
Product Innovation
We believe in innovation at the intersection of markets, culture, and people's needs. We imagine and design strategic ideas that inspire brands to find new opportunities.
- •New Product Development
- •Innovation Workshops
- •Market Opportunity Analysis
- •Concept Testing
Brand Strategy
We leverage a range of human-centred positioning and value-prop frameworks and tools to help brands establish an ownable POD and carve out differentiation in the marketplace.
- •Brand Positioning
- •Value Proposition Development
- •Competitive Analysis
- •Brand Architecture
Customer Journey
We believe in mapping experiences through a more human lens, as a way to spark action. And we use design thinking and our brand strategy expertise to navigate thoughtfully every step of the way.
- •Journey Mapping
- •Touchpoint Analysis
- •Experience Design
- •Service Design
Brand Experience
Discover a new level of brand experience excellence. As industry-leading experts in branding, we craft unforgettable brand journeys.
- •Experience Strategy
- •Brand Activation
- •Event Planning
- •Experiential Marketing
Brand Communications
Crafting your brand story shouldn't be painful. We'll guide you through each step of brand communication development to create impactful work.
- •Messaging Strategy
- •Content Strategy
- •Campaign Development
- •Storytelling
Our Approach
We use our skills in understanding people and culture, segments and markets to help you do marketing and advertising more effectively. Come up with new products and services that real people want and need. Help develop and build brands that win in the marketplace.
From bringing a segment to life to setting a long term vision / brand plan and all the marketing strategy and tactical things in between.