Crafting Creative with Kids
The Challenge
A popular toy brand was facing increased competition in a crowded market. They needed to identify their most compelling point of difference to defend their market position and maintain emotional connection with their young audience.
Our Approach
- Conducted in-depth ethnographic research with families in their homes
- Facilitated creative co-creation sessions with children aged 5-12
- Analyzed competitive positioning across the toy category
- Identified key emotional drivers and unmet needs in creative play
The Solution
Through immersive research with kids and families, we uncovered that the brand's unique strength wasn't just in the product features, but in how it fostered genuine creative confidence in children. We developed a strategic framework that positioned the brand as the champion of 'fearless creativity' - empowering kids to create without judgment.
Results & Impact
15% increase in brand preference among target demographic
New product line launched based on creative confidence insights
Marketing campaign achieved 3x engagement vs. previous campaigns
Strengthened emotional connection with both kids and parents
"Markyra helped us see our brand through the eyes of the kids who love us. The insights were transformative and immediately actionable."
VP of Marketing
Leading Toy Brand