Innovating Salty Snacking
The Challenge
A major snack company needed to develop a 3-5 year innovation pipeline for their power brands that would drive growth and stay ahead of competitors in the evolving salty snack category.
Our Approach
- Mapped emerging trends in snacking behaviors and occasions
- Conducted taste testing and sensory analysis sessions
- Explored cultural shifts in snacking attitudes (health, indulgence, sustainability)
- Identified white space opportunities through need-state mapping
The Solution
We uncovered three major opportunity spaces: 'Mindful Indulgence' (better-for-you without sacrifice), 'Adventure Flavors' (global taste exploration), and 'Snackable Moments' (portion-controlled premium experiences). Each platform included specific product concepts, positioning, and go-to-market recommendations.
Results & Impact
Innovation pipeline with 12+ product concepts across 3 platforms
First launch exceeded year-one sales targets by 40%
Two products won industry innovation awards
Portfolio strategy now guides all new product development
"Markyra gave us a clear roadmap for innovation that balanced consumer desires with market realities. Their insights have been invaluable."
Chief Innovation Officer
Snack Food Corporation