Redefining Healthy Living
The Challenge
A wellness brand needed to understand how health trends were evolving among younger consumers to ensure their products remained relevant for the next generation of health-conscious shoppers.
Our Approach
- Conducted generational research across millennials and Gen Z
- Explored emerging health and wellness trends through social listening
- Analyzed shifts in wellness priorities (mental health, holistic health, etc.)
- Mapped consumer wellness journeys and key decision points
The Solution
We discovered that younger consumers define wellness holistically—mental health, sustainability, and authenticity were just as important as physical health. We developed a strategic framework that expanded the brand's wellness definition and identified new product territories aligned with holistic health values.
Results & Impact
Brand repositioning launched with 'Whole You Wellness' platform
Expanded into mental wellness and sustainable product lines
30% increase in millennial/Gen Z customer base
Brand relevance scores improved across all target demographics
"Markyra helped us understand that wellness means so much more to today's consumers. Their insights shaped our entire brand evolution."
CEO
Wellness Brand