Sustainable Packaging Revolution
The Challenge
A major CPG company needed to understand consumer attitudes toward sustainable packaging to guide their environmental initiatives and ensure investments aligned with consumer priorities.
Our Approach
- Conducted quantitative study on packaging preferences and sustainability attitudes
- Explored consumer trade-offs between sustainability and convenience
- Tested sustainable packaging concepts and messaging
- Identified barriers and drivers to sustainable packaging adoption
The Solution
We discovered that consumers wanted sustainable packaging but were skeptical of greenwashing and confused by competing claims. We developed a clear framework for communicating sustainability that focused on tangible impact, transparency, and ease of use. The strategy balanced environmental goals with practical consumer needs.
Results & Impact
New sustainable packaging platform launched across 5 product lines
Consumer acceptance rates exceeded 85% in test markets
Packaging costs reduced by 12% through design optimization
Brand sustainability scores improved significantly
"Markyra helped us navigate the complex world of sustainable packaging with consumer clarity. Their insights made a real business impact."
VP Sustainability
Consumer Packaged Goods Company